University of Zimbabwe e-Theses: Recent submissions
Now showing items 541-560 of 1677
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The adoption of the holistic marketing concept as a customer retention strategy and its impact on customer retention in the financial industry: A case study of CABS Zimbabwe
(2018-03)Customer retention has gradually gained momentum as a vital tool for surviving in the highly competitive environments and increasing revenue. Most customer retention strategies adopted by banks have been over-used and some ... -
An investigation into the causes and impact of side-marketing in contract farming in the tobacco industry in Zimbabwe: Implications for contract farming business strategies (March 2008-June 2013)
(2018-03)Contract farming, a strategic tool for agribusinesses to ensure greater realibility of supplies of agricultural products has its own challenges, chief among them is side-marketing. The purpose of this study was to investigate ... -
An investigation into the causes of fall in demand for protector plus male condom brand: A case of Population Services International - Zimbabwe (PSIZIM (2009 - 2012)
(2018-03)The study sought to investigate the causes for fall in demand of Protector plus male condom brand at Population services international-Zimbabwe (Psi-Zim) from January 2009 to December 2012. Against this background the ... -
Assessment of corporate social responsibility practices employed by Zimbabwe Electricity Supply Authority Holdings and its subsidiary companies
(2018-03)The broad objective of this research was to establish the level of appreciation of CSR by ZESA Holdings and its four subsidiary companies. A total of 110 employees stratified by company and job position were randomly ... -
Effective strategy implementation within the manufacturing (engineering, iron and steel) companies in Zimbabwe (2009 - 2013)
(2018-04)Over the past one and half decades, Zimbabwean manufacturing companies and in particular the Engineering, Iron and Steel industry (EISI) has faced serious viability challenges owing to the political and economic decline. ... -
An investigation into the challenges faced by new banks in Zimbabwe and strategies to increase profitability and market share: A case of Ecobank Zimbabwe
(2018-05)The Zimbabwean banking sector suffered profitability challenges between 2006 and 2008 due to hyperinflation in the Zimbabwean economy during that time. This period ended in March 2009 when the Government of National Unity ... -
Maximizing the use of electronic banking for competitive advantage: A case study of the Zimbabwean commercial banking sector (2012 - 2013)
(2018-05)This study sought to establish ways of maximizing the use of electronic banking for competitive advantage through understanding factors that determine customers’ usage of e-banking in Zimbabwe. A theoretical model was ... -
An evaluation of the impact of an acquisition strategy on competitive advantage: A case study of OK Zimbabwe
(2018-05)OK Zimbabwe Limited was incorporated in 1953 and listed on the Zimbabwe Stock Exchange (ZSE) in 2001. The company is a leading supermarket retailer, providing access to a diverse range of retail products and allied services ... -
Factors influencing banks' financing decisions to small and medium enterprises (SMEs) in the agriculture sector (case study of Agribank, 2009 - 2012)
(2018-05)A study was carried out to investigate factors that influence banks’ financing decisions to SMEs operation in the agriculture sector. The objective was to assess factors that influence credit rationing behaviour of banks ... -
Impact of regulatory framework on deposit mobilization by Standard Chartered Bank
(2018-03)The purpose of this study was to establish if the Reserve Bank of Zimbabwe has put in place policies and regulatory frameworks that impact on deposit mobilization by financial institutions. The study also aimed at ... -
The impact of e-commerce on banking sector profitability: The case of FBC Holdings Limited
(2018-03)The purpose of the study was to analyse and investigate the impact of e-commerce on the banking sector profitability. The advancements in ICT have brought about changes in business processes from manual methods ... -
An evaluation of the impact of human and material resource shortages on student nurses' traning programme in Zimbabwe: A case of the Registered General Nurse Traning Programme (January 2009 - December2012)
(2018-03)This research was an evaluation of the impact of human and material resource shortages on the nurses training programmes in Zimbabwe within the period January 2009 to December 2012. The study was based on a case study of ... -
An evaluation of the use of accounting practices by small and medium enterprises in Zimbabwe and an assessment of their impact on business performance: A case study of the retail sector of Harare Metropolitan Province
(2018-03)This study evaluated the use of accounting practices and then assessed their impact on business performance of retail SMEs within the Harare Metropolitan Province. There is little or non-application of accounting practices ... -
Risk management in financial institutions: The case of Zimbabwean commercial banks
(2018-03)The purpose of this study is to explore the current risk management practices that are being followed and exercised by the banks, specifically, commercial banks in Zimbabwe. Primary and secondary data sources were used ... -
Sustaining entrepreneurship in new telecommunications: The case of Spiritage Communications (2009 - 2012)
(2018-03)Theory has revealed that many entrepreneurs fail because they do not take a holistic approach to entrepreneurship. This research sought to investigate whether Spiritage Communications has taken the right steps in sustaining ... -
An evaluation of the use of the resource based view (RBV) theory of the firm in Zimbabwe's public sector: The case of Zimbabwe National Water Authority (ZINWA)
(2018-03)This study focused on the evaluation of the use of the Resource Based View (RBV) theory of the firm in the public sector of Zimbabwe using Zimbabwe National Water Authority as a typical case. The research was based on the ... -
An evaluation of the effectiveness of work-flexibility practices in improving performance of firms in the food processing industry in Zimbabwe (2010-2013)
(2018-03)The study sought to evaluate the effectiveness of work-flexibility practices in improving the performance of firms in the food processing industry in Zimbabwe for the period 2010-2013. Secondary sources gave pertinent ... -
A study of the sustainable growth factors in legal practices: A case of Mawere and Sibanda Legal Practitioners (2009 - 2012)
(2018-05)The research sought to explore how Mawere and Sibanda legal practitioners incorporate growth factors or strategies. The focus of the study included the analysis of the adoption of those strategies, the attitude of the ... -
An evaluation of the strategic planning model used by manufacturing company in Zimbabwe: The case of Nelsport Pvt. Ltd.
(2018-05)Literature on strategic planning model points generally to the existence of four critical stages in the strategic planning process which are strategic analysis, strategic formulation, strategic implementation and strategic ... -
The effectiveness of e-procurement in public procurement systems in Zimbabwe: The case of State Procurement Board (period 2011 Feb 2013)
(2018-05)The aim of the study was to investigate the effectiveness of fully adopting e-procurement at State Procurement Board (SPB) from 2011 to 2013. This study adopted a survey approach where questionnaires were administered to ...




















